MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN

In this module, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza about content optimization and the cloud universe. She says that each communication group is in a stage of maturity in this aspect, which is the stage inherent to the business itself. It is about “starting the journey” towards this new model, which ends up also having a relationship with the legacy of each communication.

MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN

In this video, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza, about the challenges of Media Asset Manager, which had its first developments in the 90s. Daniela traces a trajectory the waves of development of these applications and what has changed to meet demand. At the moment, she says that the market responds with more flexible architecture configurations,

DEBATE: THE FUTURE OF PAMs & MAMs
Since 2018, 56% of the audiovisual industry has invested in increasing content production and is following this movement with the goal of more producers adopting Asset Management platforms, intelligent management of their assets. Juliana Ferrari, Media Manager at SBT chats with Felipe Andrade, Sales Director of CIS Group about what the PAN (Personal Area Networks) and MAN (Metropolitan Area Networks) industry is and presents their peculiarities. Felipe says that PAN is more restricted to a simpler production flow.

DEBATE: THE FUTURE OF PAMs & MAMs

In this module, Juliana Ferrari, Media Manager at SBT interviews Erick Soares, Technology Expert at Sony Professional Solutions Brasil. The topic of conversation is the Asset Management market and the intelligent management of assets on media platforms. Erick makes important considerations related to the PAN (Personal Area Networks) and MAN (Metropolitan Area Network) universe and clears up frequent doubts about this segment. In the conversation, he also talks about the need to understand the customer’s profile to offer the path,

DEBATE: THE FUTURE OF PAMs & MAMs
In this video, an ongoing module on the universe of PAN (Personal Area Networks) and MAN (Metropolitan Area Network, Juliana Ferrari, Media Manager at SBT has an interesting chat with Erick Soares, Technology Expert at Sony Professional Solutions Brazil. the importance of carrying out Asset Management for better management, an investment that requires time, but which improves deliveries. of the company for the assertive decision making of solutions.

Leonardo Belleza, Motion Designer at SBT  and Mateus Fernandes, Administrative Assistant at SBT, present the theme NFT – Non-fungible Token – and Criptoart, a new subject that still generates many doubts. They show how SBT has been acting in this market, clarifying topics such as fungibility, cryptocurrencies (virtual currencies), blockchain . They point out the difference between commercial transactions carried out by virtual currencies and regular currencies. Decentralization, anonymity, zero transaction costs are among the differences.