SET eXPerience Tracks #11
Leilão 5G – Cut 4
Moderator: Ana Eliza Faria e Silva (Globo)
Guests: Artur Coimbra de Oliveira (Secretary of Telecommunications – Ministry of Communications)
Carlos Baigorri (ANATEL Advisor)
Samir Nobre (Director General of the Brazilian Radio and Television Association – Abratel)
Luiz Carlos Abrahão (Director of Technology, ABERT)
MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN
In this module, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza about content optimization and the cloud universe. She says that each communication group is in a stage of maturity in this aspect, which is the stage inherent to the business itself. It is about “starting the journey” towards this new model, which ends up also having a relationship with the legacy of each communication.
In this 4th edition of SET eXPerience Speed Pitching, our moderator, Deisy Feitosa (Journalist, university professor and coordinator of the Brazilian Digital TV Observatory) received specialists Francisco Peres (SET GTs Coordinator), Sergio Di Santoro Bruzetti (Project Engineer, Record TV) and Emerson Weirich (Technology Advisor, EBC).
The companies presented were MIC, NHK, Hispamar, NEC, Data Section, Hitachi Kokusai Electric, T-NET who showed their innovative products and solutions.
In this video, watch HISPAMAR’s presentation.