Leonardo Belleza, Motion Designer at SBT and Mateus Fernandes, Administrative Assistant at SBT, present the theme NFT – Non-fungible Token – and Criptoart, a new subject that still generates many doubts. They show how SBT has been acting in this market, clarifying topics such as fungibility, cryptocurrencies (virtual currencies), blockchain . They point out the difference between commercial transactions carried out by virtual currencies and regular currencies. Decentralization, anonymity, zero transaction costs are among the differences. Examples of artists and companies that entered this market, with emphasis on SBT, which is the first broadcaster to create NFTs from its digital collection.