Leandro de Paula, marketing professional, graduated in Business Administration from Mackenzie University, with an MBA from the University of Pittsburgh, with extensive experience in the technology, marketing and digital advertising markets. He was one of the pioneers in building the digital advertising market in Latin America, later moving to the United States where he currently leads a Channel Strategies team for Linkedin’s Ad Tech and Mar Tech ecosystem. His experience includes stints at large corporations and startups, such as Microsoft, Gray Worldwide, StarMedia and Rádio Transamerica. For 11 years he was a Professor at the Escola Superior de Propaganda e Marketing, developing and teaching the Marketing for Technology Products and Digital Marketing courses. Amateur photographer, cyclist and father of 4 children.