Daniela Souza is the founder of AD Digital, where she currently works as SVP, SET Advisor and Co-curator of SET Experience. She entered the Media and Entertainment business in 1994. She is a guest speaker at major events related to content creation, management and distribution, where she shares her vision on market and future trends for the industry. He has been participating in major projects at Grupo Globo, YoutubeSpace, Grupo Jovem Pan, CNNBrasil, Afya, Google, among many other communication groups, both national and regional.
She also participates in WIN (WIN is a women’s space for everyone, where experiences and challenges are exchanged on topics related to innovation.)
“Spoken Portrait”: Describing the New Consumer Profile
A chat between the curator of SET / SVP AD Digital, Daniela Souza, and the Director of Strategy at W3 Haus, Fernanda Kraemer about the new consumer profile. The conversation is aimed at understanding who this new consumer is, what he expects from brands from the perspective of content. It also talks about diversity, genuine purpose and psychology. The guest points out the breaking down of barriers to internet shopping driven by the pandemic and the way in which some brands have been repositioning themselves as a function of proposing a look at diversity,