MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN
In this module, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza about content optimization and the cloud universe. She says that each communication group is in a stage of maturity in this aspect, which is the stage inherent to the business itself. It is about “starting the journey” towards this new model, which ends up also having a relationship with the legacy of each communication.
