Innovation: we arrived at the convergence of linear and non-linear
Marcelo Blum, VideoData’s Architecture and Technology Manager, is interviewed in this video by Carlos Cauvilla, SBT’s Director of Technology and Operations. The chat is about the convergence of the linear and the non-linear. He clarifies that an important aspect is the possibility of knowing what the viewer expects, thus carrying out analyzes that allow for the feedback of TV agendas and the creation of content for Linear TV. Marcelo points out that today there is a convergence between Linear and Non-Linear, with the possibility of continuity in content, which demands that the media be distributed through these multiple channels. In this video he also addresses the challenge of optimizing and integrating processes, managing and curating content for various media, quality control, among others to make TV more agile, streamlined and personal.