Innovation: we arrived at the convergence of linear and non-linear

Marcelo Blum, VideoData’s Architecture and Technology Manager, is interviewed in this video by Carlos Cauvilla, SBT’s Director of Technology and Operations. The chat is about the convergence of the linear and the non-linear. He clarifies that an important aspect is the possibility of knowing what the viewer expects, thus carrying out analyzes that allow for the feedback of TV agendas and the creation of content for Linear TV.

In the media trilogy, Juliana Ferrari, Media Manager at SBT, talks with Igor Macaúbas, Head of Digital Platforms at Globo, Bruno Souza, Head of Data and Artificial Intelligence at Globo, and Ricardo Geh, Head of Data Practice at Google Cloud, about the challenge of companies to deal with the growing amount of data. Professionals bring their thoughts on the construction of the Data Lake data repository within organizations, showing the challenges, experience and solutions of the issuer.