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What makes people spend hours of their lives in front of a television, listening to the radio, keeping an eye on their cell phones or tablets? Of course, most of the time, the answer is: the content. There is a lot of technology behind the processes that bring this content to consumers. And there is a lot to study and discover about how these contents are sought after and consumed, especially with the changes resulting from the pandemic. We talked to experts in these areas about all of this.

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