Innovation: we arrived at the convergence of linear and non-linear
Carlos Cauvilla, SBT’s Technology and Operations Director talks with Fernando Pensado, SBT’s Innovation and Business Manager, about the SBT experience and the challenges to work with Linear and Non-Linear. It introduces the broadcaster’s teams and the way they organize themselves in the face of different consumer profiles. The convergence of Linear and Non-Linear and the way they converse are also themes of this video. He cites cases of how the conversation can start on TV and go to networks, showing the integration of these platforms. Fernando clarifies that technology combined with creativity and content is what makes the identification of synergies, being the difference in the delivery of experiences to different users. He also mentions the experience of the entry into the NFTs market as well.