New Sport Scenario with changing habits
A conversation between SET / SVP AD Digital curator, Daniela Souza and ESPN Brasil / Disney Group Engineering and Operations Director, Marcos Lucena about the company’s consolidation moment: a process that incorporates the magic of the Disney Group into sports programming of ESPN Brazil. The changes imposed by the pandemic in the way sports are consumed, the efficiency and greater availability of content allowed by the digital environment, in addition to the opportunities and challenges of direct sales were also addressed in this video.