“Spoken Portrait”: Describing the New Consumer Profile
A chat between the curator of SET / SVP AD Digital, Daniela Souza, and the Director of Strategy at W3 Haus, Fernanda Kraemer about the new consumer profile. The conversation is aimed at understanding who this new consumer is, what he expects from brands from the perspective of content. It also talks about diversity, genuine purpose and psychology. The guest points out the breaking down of barriers to internet shopping driven by the pandemic and the way in which some brands have been repositioning themselves as a function of proposing a look at diversity, respect and the need for alignment between discourse and practice for a truly genuine process.