New Journalism Scenario with changing habits
The curator of SET / SVP AD Digital, Daniela Souza, presents the theme of consumption from the perspective of the Vice President of Programming at CNN Brazil, Virgílio Abranches. The chat is about understanding the new scenario of journalism with the evolution of news consumption habits. The conversation underscores the fact that CNN’s start of operations was given in conjunction with the changes imposed by the pandemic. A format that was easily accepted and understood to be of high quality. Virgílio pointed out a curiosity from this period, when the TV platform’s audience levels increased, as people were more at home. With the pandemic, TV is once again a Brazilian consumer habit. Likewise, digital platforms and all those that presented good informational content showed growth.