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Início » Academy » Content » Consumption » An overview of news production in Brazil and around the world

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  • Guests of this content:
  • Daniela Souza (SET Advisor)

An overview of news production in Brazil and around the world

Consumption 7 November 2021

New Journalism Scenario with changing habits

The curator of SET / SVP AD Digital, Daniela Souza, presents the theme of consumption from the perspective of the Vice President of Programming at CNN Brazil, Virgílio Abranches. The chat is about understanding the new scenario of journalism with the evolution of news consumption habits. The conversation underscores the fact that CNN’s start of operations was given in conjunction with the changes imposed by the pandemic. A format that was easily accepted and understood to be of high quality. Virgílio pointed out a curiosity from this period, when the TV platform’s audience levels increased, as people were more at home. With the pandemic, TV is once again a Brazilian consumer habit. Likewise, digital platforms and all those that presented good informational content showed growth.

Anterior “Spoken Portrait”: Describing the New Consumer Profile
Próximo The new sport scenario with the change in post-pandemic habits

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