CEO of GS1 Brasil – Associação Brasileira de Automação, he has contributed to the organization since 1997, with extensive experience in the areas of marketing, business, communication, institutional relations and sustainability.
Since 2014, he has participated in the GS1 Global Advisory Council, made up of representatives of GS1 organizations from 20 countries, who discuss global strategies with the GS1 Global leadership team and from 2020 he has also joined the ICC – Internal Compliance Committee of the Management Board, responsible for verifying that all GS1s around the world are in compliance with the statutes, regulations and decisions of the General Assembly of GS1 Global.
Consolidated professional trajectory in several segments such as: automation, fashion, tourism, chemical and telecommunications.