CEO of Inova TrendsInnovation Ecosystem (Research, Consulting, Business School, Online, Club). Columnist at MIT Sloan Review Brazil. Professor at FDC, Hosp. Albert Einstein and Esalq/USP. Author and co-author of 20 books on Marketing, Communication, Future, Trends and Innovation. TedX speaker. One of the 50 professionals that everyone should follow according to Gama Academy.