Eduardo Brandini is Director of Partnerships for TV, Journalism and Sports at YouTube Brazil. Graduated in Social Communication – Radio and TV from Fundação Armando Álvares Penteado (FAAP), he has a postgraduate degree in Business Management and Technological Innovation from Escola Superior de Propaganda e Marketing (ESPM). With 20 years of experience in the communication area, Brandini has already worked for the biggest TV stations in Brazil, such as Globo, SBT, Band and Cultura. He is also a professor at the faculty of communication at Fundação Armando Álvares Penteado (FAAP).