Doctor in Technological Education from UFPE. Master in Education from Universidade Presbiteriana Mackenzie and Administrator from UPE. He has degrees in competitiveness and business from IESE Business School in Barcelona and from INDES / IDB in the USA. He is currently manager of Educational Business and professor of the Master in Design at CESAR School. He has over 20 years of experience in marketing, education business modeling, and educational project management. He created startups and international cooperation projects in Brazil and Portugal. He has served as a postgraduate professor in Marketing, Strategy and Innovation at Universidade Anhembi Morumbi (SP), SENAC (SP) and the University of Pernambuco (UPE).