Enriching the plot through art | Part 2

In this module, André Arnaut, Videographics Manager at Record TV continues an interesting conversation with Magda Palma Colorista and plastic artist from SBT, about the influence and applicability of art in the audiovisual market. Magda talks about the ways in which art and color can awaken the desire for shopping. She also talks about Images artistically crafted to awaken the appeal of color in advertising,

Innovation: we arrived at the convergence of linear and non-linear

Carlos Cauvilla, SBT’s Technology and Operations Director talks with Fernando Pensado, SBT’s Innovation and Business Manager, about the SBT experience and the challenges to work with Linear and Non-Linear. It introduces the broadcaster’s teams and the way they organize themselves in the face of different consumer profiles. The convergence of Linear and Non-Linear and the way they converse are also themes of this video.