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Marketing / Media / Entertainment

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Smart Home and Smart Things

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Editorial

CIS GROUP

CIS Group | LucidLink

NEC 5G x Haul Transformation Services

Patrocinador

Intruduction of Pilot Project on the MIMO Advanced ISDB-T Transmission Test and Evaluation for Brazil TV 3.0

Patrocinador

GV AMPP Brasil

Japanese EWBS Technology - Emergency Warning Broadcast System

Introduction of Japan PAVILION by MIC

Watch cuts of events

MPEG-H Tools

Fraunhofer 09 Nov 2021

Producing immersive audio with interactivity options doesn’t have to be complicated. This video presents powerful tools for creating content with MPEG-H Audio. In addition to sports, journalism, variety and documentaries, the MPEG-H Audio System allows its advanced capabilities to be used creatively. With the participation of guest musicians, we will demonstrate how the viewer can experience immersive sound using common headphones and even interact with the sound elements with the TV remote control.

IMPORTANT: excerpts with binaural audio will be shown.

Antonio Carlos Nobrega Sobrinho, Implementation and Project Manager, RecordTv

Tracks 18 Jun 2021
The role of the cloud in digital transformation | ed.#2 (3/8)
Vinícius Vasconsellos, SET e IBM, Carlos Abrahão, Globo, Antônio Carlos Nobrega Sobrinho, Rede Record, Nelson Faria Júnior, TV Cultura, Rafael Duzzi, CNN Brasil e Thiago Perrella, Rede Bandeirantes

How is data usage

Lunch Break 12 Jul 2021
SET eXPerience Lunch Break#Issue 2 | (3/10)
Mentor Neto, Spinoff Digital and André Vellozo, DrumWave Inc

TV 3.0: perspective of new paradigms and differences | Part 1

Broadcasters 10 Nov 2021

MANAGEMENT | Part 1

In this video, Leonardo Chaves, Media Manager at TechLab da Globo, talks with Luiz Fausto, Coordinator of the Technical Module of the SBTVD Forum. In this first chat, of a series of four modules, he discusses the conceptual differences of Digital TV, clarifies the main paradigms and the changes and proposals brought by TV 3.0

The evolution of the use of metrics to measure results in the digital audio market | Part 2

Broadcasters 22 Oct 2021
Evolution of Podcasts and Audio Streaming | Part 2
Rodrigo Tigre , member of SET's Radio Group and director of Cisneros Interactive talks with Marco Tulio , SET's Board Member about the peculiarities of the digital audio market and the use of metrics as an excellent tool for measuring results. It addresses the advantage of segmentation and the definition of specific audiences and models that can show the repercussion of the campaign in the digital audio environment, revealing the number of people who were impacted.

Content 07 Nov 2021

Terrestrial, Satellite and Cloud Distribution: What impacts? (Part 2)

In the series of videos about satellites, Flavia Santo, Globo’s Moderator and Infrastructure Coordinator, talks with Carlos Camardella, Claro’s Engineering and Telecom Consultant. It addresses the difference between satellite technologies, revealing the strengths and weaknesses of each. He mentions the satellite backhaul architecture for 5G, GEO and LEO, and other 5G use cases with satellites.

Was there an increase in attacks during the pandemic?

Tracks 04 Aug 2021
SET eXPerience Tracks#5 (8/10)
Cyber Intelligence – Are you prepared to defend against an attack?
Leidivino Natal da Silva, CEO, Stefanini Rafael, Lucimara Desiderá, Security Analyst, CERT.br/NIC.br, Rodrigo Almeida Gonçalves, Security Head, Globo and Marcelo Fernandes, Solutions Architect , Cyber Security, Embratel.

The use of color and art and the treatment of image in different artistic languages | Part 2

Content Production Platforms 07 Nov 2021

Enriching the plot through art | Part 2

In this module, André Arnaut, Videographics Manager at Record TV continues an interesting conversation with Magda Palma Colorista and plastic artist from SBT, about the influence and applicability of art in the audiovisual market. Magda talks about the ways in which art and color can awaken the desire for shopping. She also talks about Images artistically crafted to awaken the appeal of color in advertising,

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