Leonardo Belleza, Motion Designer at SBT  and Mateus Fernandes, Administrative Assistant at SBT, present the theme NFT – Non-fungible Token – and Criptoart, a new subject that still generates many doubts. They show how SBT has been acting in this market, clarifying topics such as fungibility, cryptocurrencies (virtual currencies), blockchain . They point out the difference between commercial transactions carried out by virtual currencies and regular currencies. Decentralization, anonymity, zero transaction costs are among the differences.

MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN

In this module, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza about content optimization and the cloud universe. She says that each communication group is in a stage of maturity in this aspect, which is the stage inherent to the business itself. It is about “starting the journey” towards this new model, which ends up also having a relationship with the legacy of each communication.