In the media trilogy, Juliana Ferrari, Media Manager at SBT, talks with Igor Macaúbas, Head of Digital Platforms at Globo, Bruno Souza, Head of Data and Artificial Intelligence at Globo, and Ricardo Geh, Head of Data Practice at Google Cloud, about the challenge of companies to deal with the growing amount of data. Professionals bring their thoughts on the construction of the Data Lake data repository within organizations, showing the challenges, experience and solutions of the issuer.