MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN

In this module, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza about content optimization and the cloud universe. She says that each communication group is in a stage of maturity in this aspect, which is the stage inherent to the business itself. It is about “starting the journey” towards this new model, which ends up also having a relationship with the legacy of each communication.

This video is part of the content production track featuring the Central Cast theme. Carlos Cauvilla, Technology and Operations Director at SBT, chats with Cauê Franzon, Executive Project Manager at RBS, about the experience of implementing different systems and solutions within the company. He talks about its architecture, the challenges encountered and the opportunities of this centralized system.