Innovation: we arrived at the convergence of linear and non-linear
Carlos Cauvilla, SBT’s Technology and Operations Director talks with Fernando Pensado, SBT’s Innovation and Business Manager, about the SBT experience and the challenges to work with Linear and Non-Linear. It introduces the broadcaster’s teams and the way they organize themselves in the face of different consumer profiles. The convergence of Linear and Non-Linear and the way they converse are also themes of this video.
