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Lighting in film production | Part 2

Capture & Production 22 Nov 2021

In the sixth module on the theme of lighting on set, Sergio Santoro, Advisor of Set and TV Record, has an interesting chat with José Augusto de Blasiis, Professor and Director of Cinematic Photography (audiovisual) and Walter Zucchini, Specialist in Stage Lighting at SBT, who share their experiences on the topic. This video shows the use of light, bringing cinematographic examples, in which new looks with new equipment, the influence of bicolorism, among others, are highlighted.

Modern lighting solutions | Part 3

Capture & Production 22 Nov 2021

In the seventh module on the theme of lighting on set, Sergio Santoro, Advisor of Set and TV Record, has an interesting chat with José Augusto de Blasiis, Professor and Director of Cinematic Photography (audiovisual) and with Walter Zucchini, Specialist in Stage Lighting from SBT, who share their experiences on the subject. Experts present three lines of modern lighting solutions for the set, talk about the types and attacks of light and the designs needed for each “path”

The future of lighting on set | part 4

Capture & Production 22 Nov 2021

This video is the eighth part of the lighting theme on set. For this debate, Sergio Santoro, Director of Set and TV Record invites José Augusto de Blasiis, Professor and Director of Cinematic Photography (audiovisual) and Walter Zucchini, Specialist in Stage Lighting at SBT, who share their experiences on the subject. In this module, experts bring the trends and evolution of the audio visual lighting market. HDR, Streaming and other hybrid products are mentioned. They also speak of the need for companies to combine the best artistic knowledge with technicians.

New trends for the lighting market on set | Part 5

Capture & Production 22 Nov 2021

This video is the final part of the lighting theme on set. For this debate, Sergio Santoro, Director of Set and TV Record, invites José Augusto de Blasiis, Professor and Director of Cinematic Photography (audiovisual) and Walter Zucchini, Specialist in Stage Lighting at SBT, who share their experiences on the subject and show the new trends for that market.

Central Casting: architecture, challenges and opportunities

Academy 22 Nov 2021

This video is part of the content production track featuring the Central Cast theme. Carlos Cauvilla, Technology and Operations Director at SBT, chats with Cauê Franzon, Executive Project Manager at RBS, about the experience of implementing different systems and solutions within the company. He talks about its architecture, the challenges encountered and the opportunities of this centralized system.

Content Optimization and the Cloud Universe as a Reality | Part 1

Academy 12 Nov 2021

MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN

In this module, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza about content optimization and the cloud universe. She says that each communication group is in a stage of maturity in this aspect, which is the stage inherent to the business itself. It is about “starting the journey” towards this new model, which ends up also having a relationship with the legacy of each communication.

Media Asset Manager Development Path and Challenges – Part 2

Academy 12 Nov 2021

MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN

In this video, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza, about the challenges of Media Asset Manager, which had its first developments in the 90s. Daniela traces a trajectory the waves of development of these applications and what has changed to meet demand. At the moment, she says that the market responds with more flexible architecture configurations,

The Asset Management market: differences and peculiarities of PAM and MAM asset management

Academy 12 Nov 2021

DEBATE: THE FUTURE OF PAMs & MAMs
Since 2018, 56% of the audiovisual industry has invested in increasing content production and is following this movement with the goal of more producers adopting Asset Management platforms, intelligent management of their assets. Juliana Ferrari, Media Manager at SBT chats with Felipe Andrade, Sales Director of CIS Group about what the PAN (Personal Area Networks) and MAN (Metropolitan Area Networks) industry is and presents their peculiarities. Felipe says that PAN is more restricted to a simpler production flow.

Challenges and uses of PAM and MAM | Part 1

Academy 12 Nov 2021

DEBATE: THE FUTURE OF PAMs & MAMs

In this module, Juliana Ferrari, Media Manager at SBT interviews Erick Soares, Technology Expert at Sony Professional Solutions Brasil. The topic of conversation is the Asset Management market and the intelligent management of assets on media platforms. Erick makes important considerations related to the PAN (Personal Area Networks) and MAN (Metropolitan Area Network) universe and clears up frequent doubts about this segment. In the conversation, he also talks about the need to understand the customer’s profile to offer the path,

The future of PAM and MAM and the challenges of Asset Management | Part 2

Academy 12 Nov 2021

DEBATE: THE FUTURE OF PAMs & MAMs
In this video, an ongoing module on the universe of PAN (Personal Area Networks) and MAN (Metropolitan Area Network, Juliana Ferrari, Media Manager at SBT has an interesting chat with Erick Soares, Technology Expert at Sony Professional Solutions Brazil. the importance of carrying out Asset Management for better management, an investment that requires time, but which improves deliveries. of the company for the assertive decision making of solutions.