DEBATE: THE FUTURE OF PAMs & MAMs
Since 2018, 56% of the audiovisual industry has invested in increasing content production and is following this movement with the goal of more producers adopting Asset Management platforms, intelligent management of their assets. Juliana Ferrari, Media Manager at SBT chats with Felipe Andrade, Sales Director of CIS Group about what the PAN (Personal Area Networks) and MAN (Metropolitan Area Networks) industry is and presents their peculiarities. Felipe says that PAN is more restricted to a simpler production flow. When there is greater complexity in handling media, MAN needs to handle it. He clarifies that systems are modular, which is the difference between one solution and the other. The choice will depend on the need and complexity of media handling; a tool that can add modules ends up being more assertive. As such, the lifespan size of this media ends up being the biggest difference between the two.
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