DEBATE: THE FUTURE OF PAMs & MAMs
In this module, Juliana Ferrari, Media Manager at SBT interviews Erick Soares, Technology Expert at Sony Professional Solutions Brasil. The topic of conversation is the Asset Management market and the intelligent management of assets on media platforms. Erick makes important considerations related to the PAN (Personal Area Networks) and MAN (Metropolitan Area Network) universe and clears up frequent doubts about this segment. In the conversation, he also talks about the need to understand the customer’s profile to offer the path, scalability and the right tool at each stage of content production.