MEDIA: ARCHITECTURE OF AN ASSET’S PRODUCTION CHAIN
In this video, Fernando Bonifácio, Media Manager at SBT, chats with the curator of SET / SVP AD Digital, Daniela Souza, about the challenges of Media Asset Manager, which had its first developments in the 90s. Daniela traces a trajectory the waves of development of these applications and what has changed to meet demand. At the moment, she says that the market responds with more flexible architecture configurations, which can be segmented as connected with the ecosystem. A moment that is divided into large structures with a built legacy and companies that have recently entered this market without a legacy and the peculiarities of each one of them. She clarifies that the audiovisual universe reveals contents that are within the corporate world, universities, startups, businesses and in different places.