Evolution of Podcasts and Audio Streaming | Part 2
Rodrigo Tigre , member of SET’s Radio Group and director of Cisneros Interactive talks with Marco Tulio , SET’s Board Member about the peculiarities of the digital audio market and the use of metrics as an excellent tool for measuring results. It addresses the advantage of segmentation and the definition of specific audiences and models that can show the repercussion of the campaign in the digital audio environment, revealing the number of people who were impacted.