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The User Experience in Dolby Atmos: Audio Customization and Consumer Choice | Part 2

Broadcasters 24 Oct 2021
TV 3.0 Chat with Dolby - Part 2 Fernando Moura, Editor of Set Magazine, continues his chat with Carlos Watanabe, Dolby Global Director of Audio for TV and Streaming about the evolution of Dolby Atmos technology. In this video, Carlos talks about customizing the audio service and how technologies are used to give consumers the ability to choose the audio they want to hear. The range of possibilities achieved with this new technology for TV 3.0, open TV.

Great experiences with the extended range of FM in Brazil: cases in São Paulo and Recife

Broadcasters 22 Oct 2021
FM Extended Range Cases  In this module, Marco Tulio , SET Board Member, talks with Jair Ventura , System Technology Manager at Jornal do Comércio and Eduardo Cappia, from Rádio Capital de SP on the extended range of FM in Brazil. In the conversation, these two interesting cases, one in São Paulo and the other in Recife, are presented. Initially, Eduardo mentions the challenge and peculiarities of the migration to FM from Rádio Capital de SP, clarifying that 95% of 1971 Brazilian broadcasters opted for the migration from AM radio to FM. Jair Ventura, speaks of the same transition experience of the 60 radio stations belonging to the Jornal do Comércio system, in Pernambuco; a process that, despite the impacts and challenges, was a rewarding experience.

The manufacture of radio receivers in Brazil: the experience of Eletros | Part 1

Broadcasters 22 Oct 2021
Extended Range Receivers in Brazil | Part 1 The manufacture of radio receivers in Brazil is the topic of conversation between Eduardo Cappia , Coordinator of the SET Radio Group and José Francisco Alvarenga , Sector Director of Linha Marrom - National Association of Manufacturers of Electrical and Electronic Products; mediated by Marco Tulio , SET Advisor. Alvarenga presents the Eletros experience. Covers topics such as extended range, autoradio and the production of receivers in Brazil. Also in this chat, he offers import data from these devices and talks about the future of car radio technology.

The multimedia car radio business model in Brazil and the Eletros experience | Part 2

Broadcasters 22 Oct 2021
Extended Range Receivers in Brazil | Part 2 In this module, SET Counselor Marco Tulio and SET Radio Group Coordinator Eduardo Cappia chat with José Francisco Alvarenga, Sector Director of Linha Marrom - National Association of Manufacturers of Electrical and Electronic Products. In the conversation, the strength of the radio as a device and also as embedded in other devices is mentioned, since 17,400,000 portable receivers entered the market within a year. Another important fact is that there is a national production of, on average, two and a half million devices in the same period, most of them already with the extended range. Alvarenga clarifies the functioning of the auto radio multimedia business model in Brazil, also mentioning the challenges of competition with other countries.

Changes in consumption habits inside vehicles with internet-connected radios | Part 1

Broadcasters 22 Oct 2021
Multimedia Systems for Vehicles | Part 1
In this module, Marco Túlio , SET Advisor, talks with Flávio Saaki, Senior Director of Marleting at Harman / South America, of the Samsung Group, about cars with connected radios. He highlights the growth of this market, showing that 80% of cars that leave the factory today already have multimedia - these radios are already connected to cell phones, streaming and internet. He talks about the capacity of internet radios to provide specialized content and points out several changes in the devices that are embarking on the radio and the changes in consumer habits within vehicles due to this internet connection.

Questions and answers about the media and media market | Part 2

Broadcasters 22 Oct 2021
Multimedia Systems for Vehicles | Part 2 Connected radio: consumer habits changing with internet access Marco Tulio , SET Board Member has an interesting chat with Flávio Saaki , Senior Marketing Director at Harman / South America, Samsung Group about connected radios within the vehicles. In this second module on the subject, he talks about the peculiarity of devices for automotive application and answers a question and answer session about the vehicle media market.

Notice, technical part and the future of 5G technology | Part 1

Broadcasters 22 Oct 2021
In this module, Marco Tulio and Eduardo Cappia , both SET Board Members, talk to JR Cristovam , Unisat Telecom CEO about how the arrival of 5G changes the radio business. Cristovam highlights the new connectivity that 5G will bring to the planet. It brings an overview of 5G technology and experience in other countries, especially in Europe, for the expansion of radio broadcasting. The quality and coverage of 5G also as a facilitator for news was addressed in this conversation.

Notice, technical part and the future of 5G technology | Part 2

Broadcasters 22 Oct 2021
Continuing the 5G theme, Marco Tulio and Eduardo Cappia , both SET Board Members, have an interesting chat with JR Cristovam , CEO of Unisat Telecom. Cristovam talks about the various interests, both from the government and from the market, involved in the 5G edict and traces the path followed until the arrival of this technology. The technical part and impacts of 5G are also deepened in this chat.

Digital Audio Market Opportunities and Trends | Part 1

Broadcasters 22 Oct 2021
Evolution of Podcasts and Audio Streaming | Part 1 Rodrigo Tigre , Country Manager at Cisneros Interactive is the interviewee of Marco Tulio , SET Advisor on the challenges and trends in the digital audio market. It clarifies how brands can use digital audio content to speak to their audiences and to increase audiences. It also shows successful examples of brands that use podcasts, both for their internal and external audiences, remembering that audio saves time and can inform at any time.

The evolution of the use of metrics to measure results in the digital audio market | Part 2

Broadcasters 22 Oct 2021
Evolution of Podcasts and Audio Streaming | Part 2
Rodrigo Tigre , member of SET's Radio Group and director of Cisneros Interactive talks with Marco Tulio , SET's Board Member about the peculiarities of the digital audio market and the use of metrics as an excellent tool for measuring results. It addresses the advantage of segmentation and the definition of specific audiences and models that can show the repercussion of the campaign in the digital audio environment, revealing the number of people who were impacted.